Chapter Reading
Chapter 9
Peer Reviewed Content
Ch 9: Critical Methodologies and Case Studies in Marketing
Part of the monograph: Encyclopedia of Marketing - Volume 9
Chapter Summary
This chapter provides an in-depth analysis of Marketing foundational theories through a critical research lens.
Technical Specifications
| Book ISBN | 978-37-478-2247-6 |
|---|---|
| Source Publication | Encyclopedia of Marketing - Volume 9 |
| Review Status | Peer Reviewed |
| Licensing | Institutional Access (High-Impact Academic Press) |
Archival Status: Digital Object Identifier (DOI) pending for individual chapters.
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